Google Adsense Terms Related Interview Questions

What is Placements ?

Locations on the display network where ads can appear. (Where Google Ads can appear)

What is Display Network (GDN) ?

Larger area of where ads can appear. Comprised of websites, videos, and apps that partner with Google

What is Ad Rank ?

A value that's used to determine your ad position and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of quality score, and the expected impact of extensions and other ad formats

What is Quality Score ?

Expected clickthrough rate, ad relevance, and landing page experience

What is Ad Extensions ?

A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links (what else the ad links to)

What is Max CPC Bid ?

Maximum cost-per-click; the maximum amount you're willing to pay for each click on your ad

What is Ad Auction ?

The process that happens with each Google search to decide which ads appear

What is CPM Bidding ?

Cost-per-impression: Pay for every 1000 times your ad appears

What is CPA Bidding ?

Cost-per-Acquisition: Conversion rate based plus CPC (pay based on conversions)

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