What is the goal of A/B Testing?

What is the goal of A/B Testing?



Answer: This is a statistical hypothesis testing for randomized experiments with two variables, A and B. The objective of A/B testing is to detect any difference in the outcomes between the A and B group. For example, if you want to test out a new landing page to see if it leads to more sales, you would set up an A/b test where half of the visitors see the old page and half of the visitors see the new page. Then you use a statistical test to see if the actions of those visitors were different.

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